Honda Motor Co., Japan’s second-largest carmaker, said it won’t hold press conferences to promote new models at the Detroit auto show in January as the U.S. industry struggles to survive.
“We’re not going to be doing ‘traditional’ product unveilings in Detroit,” Kurt Antonius, a spokesman for the Tokyo-based company’s U.S. unit, said in an interview today. Honda will still display its latest cars and trucks, he said.
While Honda won’t hold a formal press conference during the show, the “production” version of its new Insight hybrid will be displayed for the first time at the show and company executives will attend, Antonius said.
Honda’s move makes it the biggest automaker to pare its plans for the North American International Auto Show, the main U.S. forum for new vehicles. Nissan Motor Co., No. 3 in Japan, said yesterday the company is conserving funds by skipping Detroit in January and the Chicago show in February.
The Asian brands are mired in the industrywide slump that cut U.S. auto sales by 15 percent through October. U.S. automakers led by General Motors Corp. are seeking $25 billion in federal loans to help stave off a financial collapse.
Mitsubishi Motors Corp., Japan’s fifth-largest automaker, said last week it wouldn’t attend the Detroit show, following similar decisions by Suzuki Motor Corp., Ferrari SpA, Land Rover and Bayerische Motoren Werke AG’s Rolls-Royce. Porsche SE abandoned Detroit in 2007.
Source: Bloomberg
“We’re not going to be doing ‘traditional’ product unveilings in Detroit,” Kurt Antonius, a spokesman for the Tokyo-based company’s U.S. unit, said in an interview today. Honda will still display its latest cars and trucks, he said.
While Honda won’t hold a formal press conference during the show, the “production” version of its new Insight hybrid will be displayed for the first time at the show and company executives will attend, Antonius said.
Honda’s move makes it the biggest automaker to pare its plans for the North American International Auto Show, the main U.S. forum for new vehicles. Nissan Motor Co., No. 3 in Japan, said yesterday the company is conserving funds by skipping Detroit in January and the Chicago show in February.
The Asian brands are mired in the industrywide slump that cut U.S. auto sales by 15 percent through October. U.S. automakers led by General Motors Corp. are seeking $25 billion in federal loans to help stave off a financial collapse.
Mitsubishi Motors Corp., Japan’s fifth-largest automaker, said last week it wouldn’t attend the Detroit show, following similar decisions by Suzuki Motor Corp., Ferrari SpA, Land Rover and Bayerische Motoren Werke AG’s Rolls-Royce. Porsche SE abandoned Detroit in 2007.
Source: Bloomberg
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