Showing posts with label Takeo Fukui. Show all posts
Showing posts with label Takeo Fukui. Show all posts

Monday, April 27, 2009

Honda still strong on hydrogen fuel cells, but eyeing plug-in hybrids as well


As the once-favored hydrogen highway becomes a mere side road on the route to oil independence with the Obama administration's push for rechargeable hybrid powertrains as the new favored alternative to the conventional gasoline engine, hydrogen pioneer Honda Motor Co. says it, too, will begin to pursue the way of the plug.

In an interview with Bloomberg news last week, Honda Motor Co. President Takeo Fukui said his company still sees hydrogen as the best long-term replacement for gasoline in the effort to slash automotive emissions of carbon dioxide and other heat-trapping gases tied to global arming.

Fukui, who is stepping down in June as part of Honda's regular executive shuffle, has in the past has been outspoken in his disdain for plug-in technology, calling it an unnecessary intermediate step form gasoline to pure electric power.

Honda has developed a hydrogen fuel-cell sedan, the FCX Clarity, that it leases to select customers in a Los Angeles-area test program, and isn't planning to abandon the effort.

But, Fukui said in a Bloomberg news wire article published this morning, the automaker also will accommodate the perceived preference of the U.S. government for plug-in hybrid-electric cars and trucks.

Unlike a conventional gas-electric hybrid that charges its batteries from on-board power sources such as regenerative braking, a plug-in hybrid gets its initial charge from the commercial grid, by "plugging in" to a wall socket or a special rapid-charging station

Plug-ins use larger battery pack than a conventional hybrids. They store enough power to permit the vehicle to be driven for an extended amount of time on all-electric drive before the grid charge is depleted and the gas engine kicks in.

Although others, including General Motors, Mercedes-Benz, Hyundai and Volkswagen are developing fuel-cell vehicles, Honda has been the only major automaker championing hydrogen above other technologies and so far has stayed out of the rapidly developing race to bring plug-ins to market.

While federal support of hydrogen development has all-but evaporated in the U.S., the government is providing billions of dollars for battery development programs and for federal tax credits of up to $7,500 for purchasers of plug-ins.

Nissan Motor Co., General Motors Corp, Toyota Motor Corp., Ford Motor Co., Subaru and Mitsubishi Motors, as well as independents Tesla Motors and Fisker Automotive, all are developing rechargeable cars - some using all-electric power, others using hybrid gas-electric drivetrains - for introduction in the U.S. and Japanese markets in the next few years.

Honda, which does build and sell conventional hybrids, hasn't made a formal commitment to produce a plug-in. But Fukui told Bloomberg, and said the same to other interviewers at the recent Society of Automotive Engineers conference in Detroit, that his company now is "thinking about plug-ins."

A recently announced joint venture of Honda and GS Yuasa Corp. in Japan to build lithium-ion battery packs for Honda's conventional hybrids could be extended to making batteries for plug-ins, Fukui said.

Meantime, Honda still sees fuel cell-electric vehicles, which produce electric power from an on-board thermo-chemical reaction combining hydrogen and oxygen in the presence of a catalyst, as becoming an economically feasible technology by 2020.

Major drawbacks are clean, energy-efficient production of hydrogen - most of which now is "reformed" from natural gas in a process that uses a considerable amount of electrical power - and development of a fueling infrastructure to serve hydrogen powered vehicle.

Although there's no new federal funding on tap to continue funding U.S. hydrogen programs that were initiated during the Bush administration, Fukui said Honda isn't giving up on the technology.

On the contrary, he said in the Bloomberg interview, the auto industry must plan for eventual reductions in oil supplies and for growing political and social pressure to reduce greenhouse gases for carbon-based fuels.

"Oil prices are going to go up. When that time comes, fuel cells, solar panels, hydrogen, those will be the key words," Fukui said in the interview. "We will have packages that will be very competitive at that time."


Source:
Green Car Advisor

Sunday, April 5, 2009

Fukui: Honda Insight will not enter price-war with Prius, new hybrid system for larger cars coming


Just two days ago (previous post), it was reported that Toyota will lower the price of the 2010 Prius in Japan to make the hybrid more competitive with the 2010 Honda Insight. Today, Honda’s CEO Takeo Fukui said that he will not lower the price on Insight anymore.

“I don’t
think that would be meaningful to do so,” Fukui told Automotive News. ”I think that is something we can’t do right now,” he said. “We have to carefully examine the new Prius to know whether it is necessary for us to take certain measures.”


Deal
ers in Japan have said that the 2010 Prius will carry a starting price tag of 2.05 million yen ($20,750 USD).


Fuku
i also said that Honda is working on a hybrid drivetrain for larger cars and will abandon previous targets to rely on clean diesels in the large vehicle segment.


Nex
t year Honda will also launch the CR-Z hybrid along with a hybrid version of the Jazz / Fit.


Source:
eGMCarTech

Sunday, February 22, 2009

Honda Motor Co., Ltd. announces new President & CEO



Tokyo, February 23, 2009 - Honda Motor Co., Ltd. (Honda Motor) today announced that Takanobu Ito, currently the company's Senior Managing Director, will become the seventh President & Chief Executive Officer of Honda Motor effective in late June 2009. Takeo Fukui, the current President & CEO, will remain on the board and assume the post of Director and Advisor to Honda Motor. This management succession will occur following the final decision of the Honda Motor Board of Directors after the company's annual shareholders' meeting, scheduled for late June 2009.

Ito joined Honda in 1978, and began his career in its automobile research and development operations, principally as an engineer in the area of chassis design. Ito was in charge of developing the all-aluminum uni-body frame structure for the mid-engine NSX sports car that went on sale in 1990, a world's first for a production vehicle of any volume. Ito also took on responsibilities as the person-in-charge of developing a series of compact sedans for the Japanese market in the early 1990's.

From A
pril 1998 to March 2000, Ito was stationed in the U.S. as Executive Vice President of Honda R&D Americas, Inc., where he became actively involved in the development of the Acura brand's first sport-utility vehicle, the MDX (which went on sale in the U.S. in October 2000).


In June 2000, Ito was appointed to the Board of Directors of Honda Motor, simultaneously gaining promotion to Managing Director of Honda R&D Co., Ltd. (Honda R&D). He subsequently became President and Director of Honda R&D in June 2003. Ito also took on a role in the area of manufacturing as General Manager of Honda's Suzuka Factory in April 2005.

In Apr
il 2007, Ito became Honda Motor's Chief Operating Officer of Automobile Operations and a Senior Managing Director from June of the same year.


From Ap
ril 2009, he will again assume the top position of President and Director of Honda R&D, a position he will continue to hold concurrently after the successful appointment as President & CEO of Honda Motor expected in late June 2009.


Takeo F
ukui has served as Honda Motor's President & CEO since assuming the position in June 2003. During the six years of Fukui's leadership, Honda was able to actively evolve its global manufacturing structure, notably the establishment of a U.S. automobile plant in Indiana and the decision to set up two manufacturing facilities - the Yorii and Ogawa plants - in Saitama, Japan.


Furthe
rmore, Fukui enabled the company to make forays into new business areas, including the establishment of both the jet engine and aircraft businesses, and making a full-scale entry into the solar cell business with Honda's original next-generation solar cell. Also under Fukui's leadership, the company continued to demonstrate its leadership in reducing CO2 emissions through both technology and product innovations. Honda's firm commitment to reduce CO2 output on a global scale was underlined in 2006, when it announced company-wide reduction targets for CO2 emitted from its product lineups as well as from its production lines. The realization of the all-new Insight as an affordable product was an outcome of Fukui's strong guidance, based on the belief that hybrid vehicles must become accessible to more people if the technology is to contribute to reductions in CO2 output.


Fukui jo
ined Honda as an engineer in 1969, and became a member of the project team that developed the Honda CVCC (Compound Vortex Controlled Combustion) engine. Fukui also has extensive experience in the company's motorcycle development and racing operations. In 1988, he became a member of the Honda Motor Board of Directors, subsequently assuming responsibilities as General Manager of the Suzuka Factory, President of Honda of America Mfg., Inc., President and Director of Honda R&D, and most recently, President & CEO of Honda Motor, a title he has held since June 2003.

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Text in Japanese


 Hondaは、本日の取締役会にて専務取締役の伊東 孝紳(いとう たかのぶ)が、代表取締役社長となる人事を内定した。社長の福井 威夫は、取締役相談役となる。なお、本件は、本年の6月下旬開催予定の定時株主総会終了後の取締役会にて正式に決定する。

  社長に就任予定の伊東は、1978年にHondaに入社、その後、車体設計を中心に四輪車の研究・開発に従事。1990年に発売したミッドシップ・スポー ツカー「NSX」では、量産車世界初のオールアルミ・モノコックボディの開発を担当。1993年10月に日本で発売したコンパクトセダン「アスコット/ラ ファーガ」シリーズでは開発責任者を務めた。

 1998年4月から2000年3月まで、ホンダアールアンドディアメリカズ・インコーポレーテッドの副社長として米国に駐在し、アキュラブランド初のSUV「MDX」(2000年10月に米国で発売)の現地での開発を推進した。
  2000年6月には、本田技研工業株式会社(以下、本田技研工業)取締役と株式会社本田技術研究所(以下、本田技術研究所)常務取締役に就任、2003年 6月に本田技術研究所 社長に就任した。2005年4月には、鈴鹿製作所長に就任。2007年4月には四輪事業本部長、同6月に専務取締役に就任し、現在に至っている。

 伊東は、2009年4月に本田技術研究所の社長就任を予定しており、2009年6月末からは、本田技研工業の社長と本田技術研究所の社長を兼務することになる。

  福井は、2003年6月に本田技研工業 社長に就任。約6年の任期の間には、米国インディアナ四輪車工場、寄居四輪車工場、小川エンジン工場の設立などを決定し、グローバルでの生産体制の進化を 図った。また、航空機エンジンや機体の事業化、次世代型太陽電池の事業化など新規事業への進出も行った。2006年には最もCO2の排出が少ない工場で、最もCO2の排出が少ない製品を生み出す企業を目指し、業界で初めて全世界での製品と生産活動でのCO2低減目標を公表するなど、世界規模でのCO2低減に取り組んでおり、環境技術・商品の進化を積極的に進めている。また、ハイブリッド車の普及時代の先駆けとなる「インサイト」の商品化を主導した。

  福井は、1969年にHondaに入社、CVCCエンジンの開発などに携わった後、主に二輪車の開発やレース活動を担当し、1988年に本田技研工業 取締役に就任。その後、浜松製作所長、ホンダオブアメリカマニュファクチュアリング・インコーポレーテッド 社長、本田技術研究所 社長などを歴任、2003年6月に本田技研工業 社長に就任し、現在に至っている。

Hondaの歴代社長と任期
本田 宗一郎
1948年9月〜1973年10月
河島 喜好 1973年10月〜1983年10月
久米 是志 1983年10月〜1990年6月
川本 信彦 1990年6月〜1998年6月
吉野 浩行 1998年6月〜2003年6月
福井 威夫 2003年6月〜2009年6月(予定)
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Source: Honda Media Website

Friday, December 26, 2008

Automakers' CEOs won't attend Detroit event

Japan's leading carmakers will unveil some of their most advanced new models in Detroit next month, but they are scaling back their presence in acknowledgment of the hard times facing the auto industry.

In contrast with previous years, the chief executives of the three biggest Japanese automakers will not attend the North American International Auto Show even though their companies are among the top six players in the U.S. auto market.

Toyota Motor Corp. confirmed earlier this week that CEO Katsuaki Watanabe had canceled plans to travel to Detroit.

Pr
eviously Honda Motor Co. and Nissan Motor Co. said their chief executives would not attend.

The
companies did not give reasons, but officials say they expect the crush of reporters covering the Detroit show will focus almost exclusively on the industry downturn and the U.S. automakers' difficulties.

While Japan's automakers are struggling too, with Toyota and Honda revealing that they are losing money in the second half of the Japanese fiscal year, they have cash reserves to help them withstand a downturn.

"What's possibly happening now is that, out of respect for the Big Three, they don't want to upstage anything right now," said Joseph Serra, senior co-chairman of the NAIAS and president of Grand Blanc-based Serra Automotive Inc.

"These are unusual times right now," said Serra, who owns Japanese as well as domestic-brand dealerships.

To
yota and Honda still plan to unveil two of their most important new models in Detroit -- the next-generation Toyota Prius, and a re-conceived Honda Insight hybrid. Compared with the original quirky two-seater, the new Insight is more versatile and seats five.

Bu
t Honda said it would not hold a news conference to present the vehicle.

"In consideration of the difficult and challenging business environment that is impacting the entire automotive industry, Honda will forgo a traditional product unveiling," said Honda spokesman David Iida.

He
said Insight cars would be on display and Honda executives and engineers would be available to talk to reporters about them.

To
yota is not hosting a party this year, as it usually does on the first day of the press preview. But it is holding Lexus and Toyota news conferences to introduce a new Lexus hybrid built on the same platform as the Prius, and a concept for an affordable Toyota-brand electric city car.

Despi
te the gloomy atmosphere in the industry, the show's organizers expect to host more world premieres than they did last year though with "perhaps a little less glitz and glamour," Serra said.

Org
anizers expect the number of exhibitors to rise, too, despite high-profile defections from Suzuki, Mitsubishi and Nissan.

Nissan created a stir in November when it said it would not have a presence at the Detroit show because it was conserving cash.

The
weakness of the North American market that has devastated the domestic automakers also has hurt Japan's carmakers, which rely on the U.S. market for a big share of their earnings.

In a sign of the new trends in the global industry, fledgling Chinese automakers are taking advantage of the openings on the main floor. At past shows, they were relegated to the basement or the corridors outside the main hall.

Am
ong the show's highlights, Chevrolet will introduce the 2010 Equinox compact crossover and Kia will display a concept vehicle that it has not described but is derived from its new Kia Soul.

GM will di
splay three vehicles that made their world debut in Paris in October -- the 2010 Cadillac CTS sport wagon, the Chevrolet Cruze small car and the Chevrolet Orlando concept.

The
Cruze, a five-passenger subcompact, will go on sale first in Europe in March. The American version, to be built in Lordstown, Ohio, will be rolled out later, as a replacement for the Chevrolet Cobalt.

Ford Motor Co. will show the mid-size Ford Taurus sedan, a key vehicle in their car lineup, and the Lincoln MKT, the Lincoln brand's version of the Ford Flex crossover.

Chr
ysler will show a concept for an electric vehicle but has disclosed no other details, while Daimler AG's Smart carmaker will display the electric ForTwo that it unveiled in Paris.

Source:
The Detroit News

Monday, December 22, 2008

The economic crisis and the Japanese auto industry - Part 1



Automotive industry has suffered the most from the economic crisis and no matter how healthy a company was, the current situation is just getting worse.

Toyota today warned it would post its first-ever operating loss in the wake of the financial crisis. It blamed falling sales and a surge in the value of the yen and it expects to lose 150 billion yen (£1.1 billion) in operating profits – down from a 2.27 trillion yen profit in 2007.



Honda Motor Co. President Takeo Fukui has rapped the government's "slow" response to the yen's sharp appreciation, saying further rises by the currency would hollow out Japan's auto industry through lost jobs and a shift of manufacturing, research and other activities overseas.


Last week, the No. 2 Japanese automaker announced its third downward revision of its group earnings forecast for fiscal 2008, slashing its net profit projection by 62 percent from the previous estimate to ¥185 billion due to plummeting global auto sales and a sharp rise in the value of the yen.

For the latest earnings projection, Tokyo-based Honda assumes the dollar exchange rate will average ¥101 in fiscal 2008, instead of ¥103 in its October estimate. On Friday, the dollar hovered around ¥88.

For Honda, a rise of every ¥1 slashes its annual operating profit by ¥18 billion.


To cope with the yen's surge beyond 100 to the dollar, Honda is cutting domestic production and jobs, Fukui said, and the automaker may have to shift not only production bases overseas but also other activities like research and development if the yen stays above 90.


These moves would "accelerate the hollowing out of Japan," he said. "But this is what a company should do" to survive such a situation.

Honda
is cutting about 1,200 nonregular jobs at its domestic production bases by early February from around 4,500 in late November.


"If thi
ngs do not change, the number (of temporary jobs) will fall to around zero," Fukui said.


Hond
a is projecting its global vehicle sales to fall 7 percent from a year earlier to 3.65 million units in fiscal 2008.


It had earlier planned to boost sales to over 4.5 million units in fiscal 2010. But given the current business environment, Fukui said, "The scenario has changed totally."

Sources:
Car magazine, The Japan Times

Thursday, December 18, 2008

Big Three collapse would benefit Honda in long run


Honda Motor Co Ltd's President and CEO Takeo Fukui made comments on the impact that the possible bankruptcy of the US "Big Three" could exert on Japanese automakers at the Year-end CEO Speech Dec 17, 2008.

He a
dmitted that the impact would be advantageous for Japanese automakers over the long-term, whereas it would have a negative effect in the short term because the market could further slump depending on how they collapse.


When a
sked if he agrees with Nissan Motor Co Ltd's President and CEO Carlos Ghosn's recent controversial statement that the Japanese government must provide aid to the automobile industry, Fukui said, "We have things to do before asking the government for help."


He did say, however, that he expects the government to "act a little more proactively" to stabilize currency exchange rates.

Ma
jor questions and answers were as follows.


Q: If even one of the Big Three fails, what impact do you think Japanese and other automakers will suffer? And what would you say if the US government bails out the Big Three?


Fukui: There are many forms of bankruptcy, but I would say it (collapse of the Big Three) wouldn't be a good thing for any automaker anywhere in the world, including Honda. The best way is to nurture them back to health with some sort of help, I suppose. I'm sure that many approaches are being discussed in the US, but it shouldn't be a measure that results in unfair competition.

Q: Why don't you think the Big Three's failure would be a good thing for Japanese manufacturers? They are on the brink of bankruptcy as a result of the fair competition. It would rather be a great opportunity for Japanese auto manufacturers, wouldn't it?


Fukui: Basically, what you said is correct. Looking at the current circumstances, however, the significance of the US automobile market is immense. I'm saying, considering its impact (on the consumer spending), their breakdown could bring about a very undesirable situation depending on how they fall. As "the weakest always goes to the wall" on a long-term basis, it's natural that manufacturers grow if they are preferred by customers while they slide otherwise.


Q: Some say that US component suppliers will get hurt if the Big Three collapse. Honda's production in the US depends quite heavily on local suppliers. If those suppliers go bankrupt, won't it upset Honda's production in the US?


Fukui: We have been considering that risk, of course, since people started to talk about (the possible bankruptcy of) the Big Three more than a month ago. It is true that Honda is procuring components from so-called 100% US local capital suppliers for the cars we manufacture in the US. Of those tens of suppliers, we have already listed some that could fall apart if one or more of the Big Three go broke.


We ca
n take a variety of alternative measures after holding out for a month or so, even if those suppliers fail. We can send components from Japan and other countries or transfer molds (to make components at other manufacturers in the US), for example, because we have built up a range of expertise and experience (concerning alternative measures).


Based o
n these reasons, I think we can ride out the storm if we can hold out for a month. Another way is to keep an extra month's inventory of certain components. We are currently discussing various measures.


Q: Do you have any intention to request the Japanese government to implement a low-interest loan and other measures as other countries do?

Fukui: The current bleak situation is a common challenge for the entire automobile industry, and I think each company has its own measures against it. However, it believe that at least Honda has things to do by itself before asking the government for help.


Source:
Tech-On

Tuesday, December 16, 2008

Honda: Summary of 2008 Year-End CEO Speech - NSX CANCELLED



TOKYO, Japan, December 17, 2008 – The abrupt change involving the global automobile industry from mid-September of this year that was triggered by the financial crisis, forced all the automakers to change various plans over a very short period of time. The situation is worsening day by day and is showing no sign of recovery.

Despite this severe business environment, Honda has been able to introduce its advanced environmental technologies to its customers in the form of products such as the FCX Clarity fuel cell vehicle and the all-new Insight hybrid vehicle.


Fac
ing an urgent need to address the sharp sales downturn, production adjustments have been made starting from the latter half of this year in North America, Europe, and Japan to maintain appropriate inventory levels. Honda has further decided to make an additional production adjustment of 54,000 units of automobiles in Japan during the current fiscal year.



Revised forecast for consolidated financial results for the fiscal year ending March 31, 2009


· Unit sales forecasts are: motorcycles; 10.3 million units (+10.5%), automobiles; 3.65 million units (-7%), power products; 5.185 million units (-14.4%).



Actions to be undertaken


Reassess new production facilities and capacity expansions

· New auto plant in Yorii: The start of operations, initially scheduled for 2010, will be delayed more than one year.


· New engine plant in Ogawa: Starting July 2009 as originally planned, the production will begin in stages. The plant will initially be responsible for casting and machining processes and supply engine components to auto plants in Japan and regions outside of Japan.


· New mini-vehicle production plant at Yachiyo Industry’s Yokkaichi Factory: The start of full-scale operation, initially scheduled for 2010, will be delayed a little more than a year.

· Regions outside of Japan: Expansion of automobile production capacity in some countries including India, initially scheduled for 2010, and Turkey, initially scheduled for mid- 2009, will be delayed considering the current market situations.

· While making global production adjustments, Honda will make a thorough effort to mature its flexible production system to establish a company structure which enables Honda to get through anticipated future changes with minimal impact.

· Production of the Stream will be transferred from Suzuka Factory to Saitama Factory starting January 2009.

· Production of the U.S. and Canada version of the Honda Fit will also start in Saitama Factory from spring in 2009 in addition to production in Suzuka Factory.

Sales
· In Japan, where demand has shifted toward small-sized vehicles including mini-vehicles, Honda will strengthen its Honda Cars sales network. Meanwhile, considering the recent changes in the business environment, Honda decided to withdraw its prior plan to introduce the Acura brand in the Japanese market around 2010.

R & D
· The development of the NSX successor model equipped with V10 engine will be cancelled (click HERE to read more technical details).

· The start of operations at the new R&D Center in Sakura, which was scheduled to become fully operational in 2010, will be delayed.

· Honda has decided to withdraw from all Formula One activities, making 2008 the last season of participation.


· While reassessing investment priorities, Honda will concentrate its investments on initiatives which enable Honda to survive in the rapidly changing world and achieve continuous future growth.


Hybrid models


· Honda recognizes hybrid technologies as the most realistic path for CO2 reduction at this moment.


· To effectively utilize fixed resources, Honda believes it is most important to focus all of our energy on hybrids and achieve mass market penetration as soon as possible.

All-new Insight
· The all-new Insight, which will make its world debut in Detroit early next year and achieve both excellent fuel economy and an attractive price has been a pioneer model toward mass market penetration for hybrid vehicles.

· It will offer convincing economic benefits for customers through its excellent fuel economy. At the same time, the all-new Insight will also enable drivers to feel the joy of driving through its zippy, yet light and comfortable driving performance.

· Insight sales is scheduled to begin in spring 2009. As for the price, which is the key factor for mass market penetration, Honda is targeting to offer a starting price below 2 million yen in Japan.

·
The all-new sporty hybrid vehicle based on the CR-Z will go on sale by the end of 2010. This vehicle is being developed to become a model which offers new value of the “joy of driving” which only a hybrid vehicle can offer.


· Honda will enhance its hybrid lineup while considering the possibility of applying hybrid technology to medium to large-size vehicles.

Production
· Honda will also strengthen its manufacturing system to support sales of hybrid models. As for the hybrid motor, which is one of the key components of a hybrid system, production on a new assembly line added to the Suzuka Factory just began last month (November 2008).

· Combined with the 70,000-unit capacity of the first line, total motor production capacity will be increased to 250,000 units annually. Honda will establish a production system and the capabilities to be prepared for a further increase in demand for hybrid models.


Motorcycles will support Honda in the difficult business environment


All-new Wave 100
· Honda is planning to install PGM-FI to all motorcycle models sold in Thailand by the end of 2009. The most important model for this FI strategy, Wave 100, will undergo a full model change in January 2009.

· Wave 100 series, which is based on the Cub and thus can be called the “Asian Cub,” has been a key model for Honda with annual sales of approximately 2.6 million units in seven countries mostly in the ASEAN region. With the all-new Wave 100, fuel economy was further improved. Moreover, by unifying product specifications as a strategy to pursue smooth introduction to multiple production bases, it was possible to achieve improved efficiency during the development and startup of production as well as significant cost reduction. After the introduction in Thailand, the all-new Wave 100 will be introduced sequentially to other ASEAN nations.

Electric motorcycle
· Honda is currently developing a battery-powered electric motorcycle which emits no CO2 during operation, because the characteristics of a battery can be better utilized in the area of motorcycles, which are often used for short distance travel. Honda is aiming to introduce this electric motorcycle to the market about two years from now.

Source:
Honda Motor Co.,Ltd.

Tuesday, November 25, 2008

Honda president downplays BYD electric car


Shanghai, November 25 (Gasgoo.com) In a recent interview by auto163.com, Honda President Takeo Fukui said he didn’t think highly of BYD’s research and development of electric cars.

Speaking
of the electric vehicle (EV) development, Fukui said as the EV technology is still not mature, it is impossible to push out the electric cars now. The key point is it is hard to solve the problems of battery, especially for the extension of battery life. The existing electric cars now can only reach as far as 100 km, reflecting a difficult situation for mass production and commercialization.

Fukui said he didn’t expect BYD’s research and development of electric cars to be good. Apart from that, Fukui showed his confidence in the Chinese auto market in 2009. He noted that despite the global financial crisis, Chinese auto market will maintain a 5% growth next year as a direct result of the overall economic growth in China.

Compared to Europe and some other neighboring countries, China was relatively less affected by the financial crisis. Fukui predicted that the Chinese auto market will see sales volume at around 9.4 million units for this year.

Honda will continue to put emphasis on the Chinese market and also increase investment in China in the coming years, Fukui said.

Source: Gasgoo

Saturday, November 22, 2008

Automobile names Takeo Fukui MOTY


Honda is one of the few automakers that's demonstrated studied restraint during the recent SUV boom. There is the Pilot, which is a big ol' thing, but it's also as efficient as something that size can be, with unit-body construction, and an engine that shuts off three of its six cylinders whenever possible. The company also has a long history of making small cars that aren't penalty boxes, and amazingly clever engineering. It should be little surprise, then, that the man at the helm is an engineer by trade, deftly maneuvering the automaker into whatever endeavors hold promise, popular fashion be damned. Takeo Fukui worked on the company's CVCC engines early on in his tenure, and his respect for the vision of Soichiro Honda has netted him the title of Man Of The Year from Automobile magazine. The new focus on fuel efficiency (though today, oil is under $50/barrel for the first time in three years) has made Honda seem oddly prescient for its steadfast manner.

Source:
Automobile via Autoblog