Thursday, May 21, 2009

Fuji Heavy may sell hybrid car by 2012, Mori Says


Fuji Heavy Industries Ltd., the maker of Subaru-brand cars, may introduce a gasoline-electric hybrid vehicle by 2012, as the U.S., Japan and Europe tighten their emission rules.

The company plans to develop a new diesel engine that meets tougher environmental standards by 2011 or 2012 and “hopes to introduce a hybrid around the same time,” President Ikuo Mori told reporters today in Tokyo.

Fuji Heavy has said it plans to use a hybrid system developed by Toyota Motor Corp., its biggest shareholder. U.S. President Barack Obama yesterday announced the first national standard for greenhouse-gas emissions from automobiles and tougher rules for fuel mileage.

Automakers must now meet average efficiency standards of 35.5 miles per gallon by 2016, four years sooner than previously planned. The new standards would reduce greenhouse-gas emissions by 900 million metric tons through 2016, according to the administration. Europe and Japan also plan to implement tougher regulations around the same time.

Separately, Mori said the company in the U.S. is encouraging dealers that operate showrooms both for bankrupt Chrysler LLC and Subaru to switch to Fuji Heavy’s finance company. There are about 20 dealers that handle both brands, Mori said.

Chrysler, based in Auburn Hills, Michigan, on May 14 asked court permission to cancel 789 car dealership agreements. U.S. dealers are struggling with a 37 percent sales decline this year through April that may force General Motors Corp., the country’s biggest automaker, to seek bankruptcy as well.


Source: Bloomberg

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