Friday, June 19, 2009

Toyota books 180,000 Prius orders 1 month after debut (3代目プリウス 受注状況について)


Toyota Motor Corp., Japan’s biggest automaker, said it booked 180,000 domestic orders for the new Prius gasoline-electric hybrid within a month of the car’s debut.

The
company had set a sales target of 10,000 units a month in Japan, it said in a statement today. The tally includes 80,000 orders placed before the car went on sale on May 18.


The
third-generation Prius was Japan’s bestselling car last month, surpassing Honda Motor Co.’s Insight, the first hybrid vehicle to top Japan’s monthly auto sales. Hybrid sales have surged on the introduction of new models and tax breaks.


Toyo
ta City, Japan-based Toyota has transferred about 1,000 workers to its Tsutsumi factory in Aichi prefecture from other factories and implemented overtime shifts in April to meet demand for the Prius.


Source:
Bloomberg

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Text in Japanese

 3代目プリウスの受注台数は、5月18日の発売から約1ヶ月にあたる6月17日時点で約180,000台と、大変好調な立ち上がりとなっている。
1.受注台数
受注台数(~6/17) 参考:月販目標台数
約180,000台 10,000台
2.主な好評点
90%以上を新規開発したハイブリッドシステムのもたらす超低燃費とゆとりの走り
205万円からの価格と、環境対応車普及促進税制による、約16~21万円の減税
S-VSC、SRSサイド&カーテンシールドエアバッグなど、充実した安全装備

ソース:トヨタ自動車
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