Thursday, July 2, 2009

Insight sales down 25% since 2010 Prius release



It looks like the new Honda Insight is in for some hard times, sales-wise. Honda sales figures for June show that Insight sales dropped 25% from 2,780 units in May to 2,079 units in June. Over the same period the Prius' sales have risen from 10,091 units to 12,998. It's hard not to point out that the Prius' increase from May to June was greater than the number of Insights sold in June.

At this rate, it's going to be tough for Honda to reach their 90,000 sales goal by the end of the first model year.

Launched in April with great initial reviews, the Insight has been a tough sell with dealerships already offering discounts to move them off the lot. Reviewers have also come out considerably negative against the Insight including benchmark Consumer Reports who found it "the most disappointing Honda Consumer Reports has tested in a long time."

Source: PriusChat

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