Nissan's CEO, Carlos Ghosen, is very eager to win the EV race by bringing first to the market the first mass-produced EV. But, the are sacrifices to be made in order to achieve this, as the article explains.
Let's face it, the biggest competitor is GM's Volt, which will be launched about the same time. Carlos Ghosen recently told Bloomberg, “The engineers will always tell you, ‘Wait a little more,’ and if you keep playing this game, you never launch any product.”
Since cars are complicated pieces of engineering, it's easy to understand that EVs present numerous fresh challenges to the engineers. So, what are the shortcuts? I have summarized them below in order to be easier to identify.
Let's face it, the biggest competitor is GM's Volt, which will be launched about the same time. Carlos Ghosen recently told Bloomberg, “The engineers will always tell you, ‘Wait a little more,’ and if you keep playing this game, you never launch any product.”
Since cars are complicated pieces of engineering, it's easy to understand that EVs present numerous fresh challenges to the engineers. So, what are the shortcuts? I have summarized them below in order to be easier to identify.
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