Some 2,200 Toyota Motor Corp middle managers will buy new Toyota cars by the end of March to try to shore up the company’s slumping car sales amid the global economic crisis, company officials said Wednesday. The initiative, decided at a meeting of middle managers last Friday, ‘‘is in no way mandatory,’’ a company spokesman said.
The unusual measure whereby company officials will purchase en masse their employer’s products that are as expensive as cars indicates Japan’s leading carmaker is acting out of a sense of crisis to mitigate the effects of tough economic times, industry observers say. The Toyota managers will not be asked to pick any particular model of company vehicles and the company will not investigate after March whether they have indeed bought Toyota cars, according to the officials.
Source: Japan Today
The unusual measure whereby company officials will purchase en masse their employer’s products that are as expensive as cars indicates Japan’s leading carmaker is acting out of a sense of crisis to mitigate the effects of tough economic times, industry observers say. The Toyota managers will not be asked to pick any particular model of company vehicles and the company will not investigate after March whether they have indeed bought Toyota cars, according to the officials.
Source: Japan Today
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