In November 2008, Honda introduced the fifth generation of Life (a kei car available in Japan). This generation is available in three flavours: Life G, Life Diva and Life Pastel.
In about one month (08 December), the total number of orders reached the 15500 units, which is above the monthly sales plan of 13000 units.
The most popular version is the Pastel, accounting for 52% of the orders. In terms of colour preference, pink metallic and white pearl are among the top choices.
Source: Honda JP Press Information 2008
In about one month (08 December), the total number of orders reached the 15500 units, which is above the monthly sales plan of 13000 units.
The most popular version is the Pastel, accounting for 52% of the orders. In terms of colour preference, pink metallic and white pearl are among the top choices.
Source: Honda JP Press Information 2008
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