The exhibit will demonstrate Toyota's innovation in hybrid technology as well as overall product sustainability, through the use of eco-friendly materials, such as light emitting diode (LED) technology, into the display design. At the center of the display will be the 2010 Toyota Prius, making its worldwide debut in Detroit. First introduced about a decade ago, the Prius is considered by many to be the most fuel-efficient, environmentally-friendly vehicle ever built. Interactivity will be paramount throughout the exhibit, especially in the Innovation Zone where Toyota features several displays to educate visitors about environmentally-conscious technologies in fun, impactful ways. These displays include: a "Safety and Technology" kiosk that explains Toyota technology in everyday language; and a series of "Hybrid Synergy Drive® Regenerate Campaign Pods," which educates consumers on Toyota's hybrid technology, the benefits and drawbacks of various alternative fuels, and Toyota's leadership in environmental sustainability.
Racing enthusiasts are also encouraged to visit Toyota's "NASCAR Corner," an area highlighting the automaker's successful entry into the revered racing series. The display will include an actual Camry-based stock car and a "photo op" area where guests can photograph themselves in a simulated race environment.
Source: Toyota North American Pressroom
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