The 2008 DuPont Automotive Color Popularity Report says white is the top vehicle color choice in North America for the second straight year, and is a strong player globally, with “white effects” allowing consumers to differentiate cars subtly to express their individuality. Black and silver with effects also turned in a strong performance globally. The term “effects” refers to special pigments that lend a pearl or iridescent appearance to coatings.
The global review of color popularity reveals that preferences are converging around the world, but within the convergence there is subtle differentiation between markets. As DuPont reported in June 2008, blue is becoming more popular and currently ranks among consumers in North America with 13 percent of the overall market. Blue has garnered 12 to 13 percent of the market for the past few years and is a top five color choice in every market with the exception of Brazil.
“Neutral colors like silver and light gray shades capture a high volume, but long term they show a decreasing tendency in almost all regions,” said Nancy Lockhart, DuPont color designer for North America. “Moving forward, it will be imperative to refresh styling of these popular colors with different effects that can restore their popularity.”
Charts showing most popular colors for 2008 by region/country
Source: DuPont
The global review of color popularity reveals that preferences are converging around the world, but within the convergence there is subtle differentiation between markets. As DuPont reported in June 2008, blue is becoming more popular and currently ranks among consumers in North America with 13 percent of the overall market. Blue has garnered 12 to 13 percent of the market for the past few years and is a top five color choice in every market with the exception of Brazil.
“Neutral colors like silver and light gray shades capture a high volume, but long term they show a decreasing tendency in almost all regions,” said Nancy Lockhart, DuPont color designer for North America. “Moving forward, it will be imperative to refresh styling of these popular colors with different effects that can restore their popularity.”
Charts showing most popular colors for 2008 by region/country
Source: DuPont
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