Tuesday, February 3, 2009

All-new Mazda 3 i-stop, Mazda 3 MPS to premiere at the 2009 Geneva Motor Show





Mazda Motor Corporation will debut two new models of the all-new Mazda 3 (known as Mazda Axela in Japan) product range at the 2009 Geneva International Motor Show from March 3 through 15, 2009. The world premiere of the Mazda 3 with i-stop, Mazda’s advanced fuel-saving start-stop system, will be shared with the all-new Mazda 3 MPS, Mazda 3’s high performance flagship model. The Mazda 3 MPS (Mazdaspeed Axela) now features improved fuel economy and emissions that satisfy Euro Stage 5.

Mazda 3 i-stop


The Mazda 3 is one of Mazda’s core products, with more than two million units of the first generation produced. The design of the new model has a bolder and more dynamic stance; it is agile and confidence-inspiring, enhancing the sense of oneness between the driver and car. It also has high environmental and safety performance levels, exemplifying Mazda’s Sustainable Zoom-Zoom long-term vision to provide cars that are eco-friendly and safe while still being fun to drive.



The Mazda 3 with i-stop embodies Sustainable Zoom-Zoom and adds a new eco-friendly option to the lineup. It features the i-stop system in combination with the MZR 2.0 DISI (Direct Injection Spark Ignition) engine. Together, these two Mazda proprietary technologies help the new model achieve approximately 12 percent lower fuel consumption (urban cycle) than the current European Mazda3. By providing great driving performance as well as top-class fuel economy, the Mazda 3 with i-stop is a different type of eco-car that will exceed customer expectations.

Mazda 3 MPS


The Mazda 3 MPS sport compact pushes Mazda design further and its exciting driving performance perfectly represents Mazda’s Zoom-Zoom spirit. Carrying forward the MZR 2.3 DISI Turbo engine, Mazda 3 MPS builds on the popularity and recognition of the previous model. It evolves the driving experience to an entirely new level of quality and pleasure with its emotional design and exhilarating performance.


The
all-new Mazda 3 Program Manager, Yoshiyuki Maeda, says, “These two models add extra value to an all-new Mazda 3 lineup that has already shown strong appeal. The new Mazda3 series takes a significant step ahead in both the realms of driving performance and environmental technology to lead the way toward a new generation of motoring.”


Source: Mazda Global Site

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